(bright music) - LEK's Enterprise Digital Impact Report is a first of its kind. We realized there was a hole in the market for people understanding exactly how do you think about managing an implementation? How do you think about managing a transformation? How do you think about incorporating all of these new and innovative technologies into your current strategy?
And we know that LEK with its vast experience, its depth and breadth of knowledge, we were the ones to go solve that. We've seen a lot of executives come to us asking questions of, what should I do first? Or what are my competitors doing? What are leaders in the market doing?
When you think about doing a transformation, you think about people, process, and technology, and we put it in that order for the reason that the people are the most important part. The people drives the process and the process makes the technology successful. We connected with over a thousand executives and over a couple hundred digital projects and combined all of our knowledge together to help executives understand where's the world today within digital transformation and where's it going tomorrow? Where are the right points for you to get in and get started and what's going to make the biggest impact for you?
Digital strategy and business strategy are actually the same thing now. Digital strategy has to be interwoven into the business strategy, from the top level, down. If you're not doing that, then transformations, and digital tools and trends are all going to happen to you versus you having a plan and a strategy to make sure you're getting the most out of your investment. So what we found, that our customers that are using data in the most advanced ways are truly doing it to future proof their business.
They're becoming more customer centric. They're accessing their data and they're giving people access to their data at the right time, in the right place, at the right level. So they're really breaking down those silos to make sure that they can get the most value out of their data today, that wasn't even remotely possible in the past. The report we have today is what will give you the backbone to understand what you need to do, and it'll give you the support, and tools, and data that you're going to need to convince your board to go do the right thing and focus on that digital transformation.
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