L.E.K. Managing Directors Dan McKone and Alan Lewis encourage executives to look for the enormous, untapped source of profit that exists on the edge of their core business through the sale of ancillary goods and services that actually make a customer's interaction with the business more complete. What are some Edge Strategies in action? What are Edge options? How can businesses employ Edge Strategy to build their core offerings? This powerful concept will give you further insight into developing and applying an Edge Strategy mindset.

The full text of this particular case study can be found here: http://www.lek.com/our-publications/lek-insights/the-edge-strategy-strategies


All of this is wrapped up in their book, "Edge Strategy: A New Mindset for Profitable Growth," on sale January 19, 2016 on amazon.com 


Read the other Edge Strategy Executive Insights:


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