September 15–18, 2019 — Las Vegas, NV
Event: GroceryShop
Topic: Deep Dive: Organizing for Omnichannel

Most traditional retailers and brands have embraced digital transformation initiatives, which mandate reassessing organizational structures, processes and culture. In this session, Rob Wilson and Noor Abdel-Samed will delve into the key questions companies must ask as they reorganize for omnichannel. They will also provide specific examples of how different types of businesses — from regional grocery chains to multibillion-dollar CPG companies — have successfully reorganized, and address the unique challenges facing each type of company.

Wednesday, September 18, 2019
Las Vegas, NV

Time: 8:45-9:45 a.m.

About Rob Wilson
Rob Wilson is a Managing Director and Partner in L.E.K. Consulting’s Chicago office. He specializes in the Consumer Products and Retail sector with a more specific focus in the Food and Beverage practice. Rob advises clients on a range of critical strategic business issues, including growth strategy, price pack architecture strategy, trade spend optimization, merger and acquisition support, profitability enhancement, and organizational transformation.

Rob received his BSE in industrial and operations engineering from the University of Michigan and his MBA, with honors, from the University of Chicago Booth School of Business. Rob is an instructor during Merger Week at the Kellogg Graduate School's executive education center, the premier executive program focused on acquisition best practices.

About Noor Abdel-Samed
Noor Abdel-Samed is a Managing Director in L.E.K. Consulting’s Boston office and a Consumer sector specialist. He has deep expertise in digital, omnichannel, ecommerce, consumer segmentation, pricing and promotions, and he has significant experience leading teams through market-facing and organization-changing initiatives from conception through implementation.

Prior to joining L.E.K., Noor held digital and retail leadership positions at CVS Health and BJ’s Wholesale Club. He received a Bachelor of Arts in Political Science and a Juris Doctor from Emory University.

Grocery Shop
Groceryshop launched in 2018 with 2,200+ attendees and immediately became the leading event for innovation in grocery and CPG. It brings together the industry’s community of leaders from across a wide range of job titles, including digital and ecommerce, marketing, technology, merchandising, supply chain and store operations. This event addresses shared challenges and opportunities relating to the evolution of how consumers shop for products ranging from food and beverage to health, beauty, personal care, household and pet supplies.

About L.E.K. Consulting
L.E.K. Consulting is a global management consulting firm that uses deep industry expertise and rigorous analysis to help business leaders achieve practical results with real impact. We are uncompromising in our approach to helping clients consistently make better decisions, deliver improved business performance and create greater shareholder returns. The firm advises and supports global companies that are leaders in their industries — including the largest private- and public-sector organizations, private equity firms, and emerging entrepreneurial businesses. Founded in 1983, L.E.K. employs more than 1,400 professionals across the Americas, Asia-Pacific and Europe. For more information, go to