May 8, 2018 —New York, NY

Event: 2018 Consumer, Food & Retail Conference

Presentation: Personalization in the Beauty and Personal Care Market

While the beauty and personal care product market is an exciting space that is experiencing growth, market dynamics are becoming more complicated for brands to navigate. Personalized beauty is a way for brands to better cater to consumer needs and to create loyalty and stickiness. It’s an alternative to “one size fits all” beauty products — and consumer interest in these products has been strong. As such, custom brands and experiences are growing within the beauty and personal care market. Brands that do not pursue personalized beauty are ignoring a growth area and risk being bypassed by more nimble competitors. 


Tuesday, May 8, 2018      
New York Marriott Marquis
New York, NY 

Time: 3:00 p.m. — 4:30 p.m.

About Maria Steingoltz     

Maria Steingoltz is a Managing Director and Partner in L.E.K. Consulting’s Chicago office. She works within L.E.K.’s Retail and Consumer Products practices, with a special focus on the food & beverage and beauty & personal care sectors. Maria advises clients on a range of critical strategic issues, including growth strategy, consumer segmentation, international expansion, pricing, and mergers and acquisitions. In addition, she has published a variety of articles on retail and consumer products, which can be found at here.

Maria holds a BA degree in economics and mathematical methods in the social sciences from Northwestern University. She also received an MBA from the Kellogg School of Management.

About the 2018 Consumer, Food and Retail Conference

Now in its seventh year, Houlihan Lokey’s 2018 Consumer, Food and Retail Conference serves as an excellent forum to develop relationships and gain insight into successful strategies across industry segments. The conference features a variety of consumer, food and retail industry leaders, each presenting an overview of their business, followed by sector-specific panel discussions. Presenters, prospective investors and strategic partners also meet for targeted, one-on-one breakout sessions. The conference provides a rich environment for learning and business development opportunities.  

About L.E.K. Consulting

L.E.K. Consulting is a global management consulting firm that uses deep industry expertise and rigorous analysis to help business leaders achieve practical results with real impact. We are uncompromising in our approach to helping clients consistently make better decisions, deliver improved business performance and create greater shareholder returns. The firm advises and supports global companies that are leaders in their industries — including the largest private- and public-sector organizations, private equity firms, and emerging entrepreneurial businesses. Founded in 1983, L.E.K. employs more than 1,200 professionals across the Americas, Asia-Pacific and Europe. For more information, go to