Maria Steingoltz, L.E.K. Managing Director, discusses the three trends driving the personalization of beauty: the evolution of technology, a desire for “things made just for you” and the inherent need to measure personal results. She also explores personalized beauty delivery approaches such as consumer questionnaires, technology solutions and genomic science. Finally, Maria predicts which players are best-positioned for success in this emerging, high-growth-potential market.

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