There are now many alternatives to the traditional hypermarket, first launched in the 1960s. The format offered a number of key benefits at the time — breadth of choice, great prices and everything available under one roof. Today, there’s another place that offers the same; it’s called the internet. As a result, the in-store experience is more important than ever. L.E.K.’s Partner, Remy Ossmann, explains the core components of a winning customer experience strategy and the key to creating an enticing in-store experience.
Read more in the Executive Insight: Simple, Effective, Profitable: Putting the Magic Back Into the French Hypermarket