A direct-to-consumer strategy isn’t just a website. As L.E.K.’s Rob Haslehurst explains, it also must encompass what the company is doing in the Amazon marketplace, with existing retailers and within the physical marketplace. In this overview, Rob discusses the challenges and opportunities that come with cutting out the middleman and building relationships directly with current and new customers.

For more, see our Executive Insights: Total DTC: Building a Better Approach to Reach Your Consumers.

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