As the impact of COVID-19 continues for Australia, it seems difficult to predict when or how consumer confidence, spending and lifestyle can uniformly return to any level of normality. L.E.K. has continued to work across the consumer and related sectors and has now completed a second run of our consumer survey, with a goal of helping clients understand consumers’ resilience, their preparedness to resume normal activities, and which ones are likely to require encouragement to do so.
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