Summary
L.E.K. Consulting research shows that homeowners are playing a growing role in purchasing decisions for building products. And companies that can establish a credible online presence have a new opportunity to gain market share by speaking directly to homeowners. However, marketing directly to homeowners requires a new way of thinking.
L.E.K.’s new report outlines key considerations for using social media to influence the increasingly important homeowner segment, including:
- Using Internet marketing to target the homeowner effectively (and how it can extend existing marketing programs)
- Highlighting examples of building products companies who are using social media successfully
- Harnessing the advantages of social media to fit your business
- Outlining key considerations for establishing a successful social media program
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