Succeeding in China's Multi-Layered Retail Environment
- VOLUME IX, ISSUE 1
- Executive Insights
Succeeding in China's Multi-Layered Retail Environment explores four major complexities to successful retailing in China and offers insights into navigating these challenges and capitalizing on the enormous potential of this emerging market. While the allure of tapping into the Chinese consumer base is clear, the challenges involved in establishing and growing a retailing enterprise there can be both significant and bewildering.