Taken together, the 10 member countries of the Association of Southeast Asian Nations (ASEAN) represent a large, diverse and rapidly growing consumer and retail market. While Southeast Asia’s economic growth has recently slowed somewhat amid broader global economic uncertainty, ASEAN countries continue to develop and invest in economic growth, improve infrastructure and raise overall living standards for their citizens. Not long ago, most ASEAN nations were considered to be “emerging” economies. Now the most vital of the group are supporting a large and growing middle class with higher average incomes and a greater ability to spend on consumer goods and services.

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