The advertising landscape continues to evolve, with new mediums, shifting spend and agency consolidation creating a more complex system. In this latest Executive Insights Spotlight on Media & Entertainment series, L.E.K. uncovers the latest in ad spending and answers the following questions:

  • What are projections for future advertising spend?
  • How is advertising spend by medium shifting?
  • How will future economic conditions affect advertising spend?
  • Are agencies continuing to consolidate?

Learn more about the future of digital advertising spend in this report.

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