Summary
The advertising landscape continues to evolve, with new mediums, shifting spend and agency consolidation creating a more complex system. In this latest Executive Insights Spotlight on Media & Entertainment series, L.E.K. uncovers the latest in ad spending and answers the following questions:
- What are projections for future advertising spend?
- How is advertising spend by medium shifting?
- How will future economic conditions affect advertising spend?
- Are agencies continuing to consolidate?
Learn more about the future of digital advertising spend in this report.
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