Membership Has its Shareholder Rewards
- VOLUME X, ISSUE 10
- Executive Insights
This article highlights a number of case examples of businesses that have built loyal "membership" customers who can be relied upon to keep coming back because of the affiliation benefits they feel with the companies that serve them. Example industries cited in the article include real estate, retail, airlines, car rental and consumer durables. Lessons are drawn that can be applied broadly across any business that is considering strategies to build loyalty among its best customers.