Like their counterparts in the retail industry, media and entertainment (M&E) companies are experimenting with different strategies to engage with consumers via social media. To understand which M&E companies are leading in social media and what strategies they use to outpace competitors, L.E.K. Consulting asked U.S. consumers to name companies with the best social media presence and explain what sets them apart from others.
What makes these companies the best? Our findings reveal three defining characteristics that winning M&E brands share.