Casual Dining: Strategies for International Expansion
- VOLUME XVI, ISSUE 23
- Executive Insights
Casual dining restaurants in the U.S. and Europe are looking for new ways to create value for their restaurant chains. Competition remains fierce and the macro-economic environment isn’t recovering as quickly as hoped – food and labor prices continue to rise while consumer spending remains sluggish.
Value-creating opportunities for growth in home markets may be limited, but there is real potential for success overseas. In this Executive Insights, the L.E.K. Consulting Retail Practice sets out the case for international expansion.
Although there’s no clear-cut formula for winning overseas, at L.E.K. Consulting we’ve developed a four stage evaluation process to help casual dining restaurants maximize their chances of success.
How should restaurants evaluate which market to enter? How can they build their go-to-market strategy? Remy Ossmann and Jon Weber address these questions in “Casual Dining: Strategies for International Expansion.”