Skip to main content
L.E.K.

Main navigation

Back
  • Insights
    • L.E.K. Insights
      Block

      Industries

      • Business Services
      • Consumer Products
      • Education
      • Energy & Environment
      • Financial Services
      • Healthcare Services
      • Industrials
      • Life Sciences & Pharma
      • Media & Entertainment
      • MedTech
      • Private Equity
      • Retail
      • Sustainability
      • Technology
      • Travel, Transport & Logistics
    • Sustainability Centre of Excellence
      Block

      Consumer Sustainability Survey 2022

      Global Corporate Sustainability Survey 2022

    • Consumer Insights Center
      Block

      View Our Insights

    • Healthcare Insights Center
      Block

      View Our Insights

    • Webinars
      Block

      View Our Webinars

    • Podcasts
      Block

      Listen To Our Podcasts

  • Industries
    • Business Services
      Block

      Practice Areas

      • Industrial and Professional Services
      • Freight & Logistics
      • Legal Ops and Tech
      • Outsourcing and Support Services
      • Properties and Facilities Management
      • Recruitment and Staffing
      Block

      Our Leaders

    • Consumer Products
      Practice Areas
      Apparel
      Beauty & Personal Care
      Food & Beverage
      Food Ingredients
      Footwear
      Health & Wellness
      Home Furnishings
      Household Products
      Pet
      Sporting Goods
      Block

      Our Leaders

    • Education
      Practice Areas
      Transnational Education
      K-12
      Higher Education
      Education Technology
      Block

      Our Leaders

    • Energy & Environment
      Practice Areas
      Environmental Services
      Oil & Gas
      Power & Utilities
      Renewables
      Waste & Recycling
      Water
      Block

      Our Leaders

    • Financial Services
      Practice Areas
      Banking
      Debt Management
      Insurance
      Investment & Wealth Management
      Payments
      Specialist Lending
      Block

      Our Leaders

    • Healthcare Services
      Practice Areas
      Health Plan and Private Health Insurance
      Employer Healthcare
      Acute Care and Hospital
      Physician Practice Management
      Mental and Behavioral Health
      Post-Acute Care, Long-Term Care and Residential Care
      Homecare and Home Healthcare
      Diagnostic and Ancillary Services
      Tech-Enabled Services and Healthcare IT
      Healthcare Supply Chain
      Telehealth and Digital Transformation
      Block

      Healthcare Services Executive Network

      Block

      Our Leaders

    • Industrials
      Block

      Practice Areas

      • Aerospace & Defense
      • Agribusiness
      • Automotive
      • Building & Construction
      • Chemicals
      • Engineering and Construction Services
      • Renewables
      • Industrial Digital
      • Industrial Distribution
      • Industrial Equipment & Technology
      • Industrial Services
      • Metals & Mining
      • Paper & Packaging
      Block

      Our Leaders

    • Life Sciences & Pharma
      Block

      Practice Areas

      • Biotech and Pharmaceuticals
      • Pharma Services
      • Diagnostics, Research Tools and Personalized Medicine
      • Drug Delivery
      Block

      Our Leaders

    • Media & Entertainment
      Practice Areas
      OTT and Direct-to-Consumer Services
      Movies & Film
      Lotteries and Casinos
      Music and Radio
      Publishing, News and Information Services
      Site-Based Entertainment
      Sports and Live Entertainment
      Television
      Video Games & eSports
      Block

      Our Leaders

    • MedTech
      Block

      Practice Areas

      • Consumables and Disposables
      • Drug Delivery
      • Medical Equipment
      • Procedure-Specific Devices
      • Tech-Enabled Services and Healthcare IT
      Block

      Our Leaders

    • Private Equity
      Practice Areas
      Commercial Due Diligence
      Portfolio Company Value Enhancement
      Vendor Due Diligence
      Block

      Our Leaders

    • Retail
      Practice Areas
      Consumer Services
      Direct Selling
      Ecommerce
      Foodservice
      Grocery
      Mass Merchant, Drug and Club
      Specialty Retail
      Restaurant
      Retail Support Services
      Block

      Our Leaders

    • Technology
      Block

      Practice Areas

      • Enterprise Software
      • Technology Infrastructure
      • Consumer Tech
      • B2B SaaS Pricing
      Block

      Technology Blog

      Block

      Our Leaders

    • Travel, Transport & Logistics
      Practice Areas
      Airlines & Aviation
      Airports
      Distribution, Agencies and Tourism
      Freight & Logistics
      Hotels and Hospitality
      Maritime
      New Mobility
      Rail
      Block

      Our Leaders

  • Capabilities
    • Data & Analytics
      Practice Areas
      Commercial Decision Support
      Advanced Analytics Strategy
      Advanced Analytics Enablement
      Block

      Our Leaders

    • Digital
      Block

      Practice Areas

      • Digital Strategy & Transformation
      • Digital Evaluation
      • Channel Strategy
      • Customer Experience
      • Supply Chain and Production (Industry 4.0)
      • Digital Ways of Working
      Block

      Our Leaders

    • Major Capital Projects Advisory
      Block

      Practice Areas

      • Major Capital Projects Advisory
      Block

      Our Leaders

    • Marketing & Sales
      Practice Areas
      Brand Strategy
      Channel Strategy
      Customer Targeting and Value Proposition
      Go-to-Market and Commercial Organization
      Loyalty & Customer Experience
      Marketing Strategy
      Sales Force Effectiveness
      New Product
      Block

      Our Leaders

    • Mergers & Acquisitions
      Block

      Practice Areas

      • Joint Ventures & Alliances
      • Exit Support
      • Target Identification
      • Due Diligence
      • Post-Merger Integration
      Block

      Our Leaders

    • Organization & Performance
      Block

      Practice Areas

      • Commercial Excellence
      • Organizational Strategy
      • Performance Improvement
      • Post-Merger Integration
      • Value Activation
      • Transformation
      • Strategy Execution
      Block

      Our Leaders

    • Performance Improvement
      Block

      Practice Areas

      • Dynamic Performance Management
      • Cost Optimization
      • Procurement
      Block

      Our Leaders

    • Post Merger Integration
      Block

      Practice Areas

      • Post-Merger Integration
      Block

      Our Leaders

    • Pricing & Revenue Optimization
      Block

      Practice Areas

      • B2B SaaS Pricing
      • Consumer Pricing
    • Private Equity
      Block

      Practice Areas

      • Commercial Due Diligence
      • Portfolio Company Value Enhancement
      • Vendor Due Diligence
      Block

      Our Leaders

    • Procurement
      Block

      Practice Areas

      • Procurement
      Block

      Our Leaders

    • Strategy
      Block

      Practice Areas

      • Business Unit Strategy
      • Corporate Strategy
      • Growth Strategy
      • New Product
      • Shareholder Value Management
      • Edge Strategy®
      Block

      Our Leaders

    • Sustainability
      Block

      Practice Areas

      • Sustainability
      Block

      Our Leaders

  • Leadership
    • Leadership
      Block

      Regions

      • Americas
      • Asia-Pacific
      • Europe
  • About
    • About L.E.K.
      Block

      Who We Are

      What We Do

      What We Believe

      Our Sustainability

    • Who We Are
      Block

      Get to Know Our People

      Meet Our Practitioners

      Learn Who Heads Our Organization

      Look at All the Places We Go

      Find L.E.K. In the News

    • What We Do
      Block

      Discover the L.E.K. Collaborative

      The Edge Strategy framework

      L.E.K. Sustainability Centre of Excellence

    • Our Sustainability
      Block

      Environmental Responsibility

      Community Responsibility

      Diversity and Inclusion

      Pro Bono Work

      Sustainability Centre of Excellence

    • The L.E.K. Network
      Block

      Discover the L.E.K. Network

    • Books
      Block

      Edge Strategy: A New Mindset for Profitable Growth

      Where Value Hides: A New Way to Uncover Profitable Growth For Your Business

      Expectations Investing: Reading Stock Prices for Better Returns

    • The L.E.K. Collaborative
      Block

      Discover the L.E.K. Collaborative

  • Careers
    • Careers at L.E.K.
      Block

      Why Join L.E.K.?

      Life at L.E.K.

      The L.E.K. Career

       

       

       

       

       

       

    • Why Join L.E.K.?
      Block

      Who We Are

      • Get to Know Our People
      • Meet Our Practitioners
      • Learn Who Heads Our Organization
      • Look at All the Places We Go
      • Find L.E.K. in the News

      What You'll Do

      • Enhanced Opportunities
      • Flexible Work Options
      • Mentorship & Coaching
      • Roles at L.E.K.
      • Training & Professional Development

      What We Do

      • Discover L.E.K. Collaborative
      • Books
      • Edge Strategy Framework
      • L.E.K. Sustainability Centre of Excellence

      We Are Global

      • International Programs
    • Life at L.E.K.
      Block

      Community Responsibility

      The L.E.K. Network

      Diversity and Inclusion

      Environmental Responsibility

      Pro Bono Work

    • The L.E.K. Career
      Block

      Enhanced Opportunities

      Flexible Work Options

      International Programs

      Mentorship and Coaching

      Roles at L.E.K.

      Senior Staff Development

      Training and Professional Development

    • Apply
      Block

      Why L.E.K.

      Life at L.E.K.

      The L.E.K. Career

    • Life at L.E.K. Blog
      Block

      Discovering a Consulting Career

      Inside L.E.K.

      The Recruiting Experience

  • Search

Utility Navigation

  • Contact
  • Alumni
  • Offices
  • Press
  • English
  • Brazil | PT
  • Chinese | (中文)
  • French | FR
  • German | DE
  • Japanese | JA
L.E.K.

Utility Navigation

  • Contact
  • Alumni
  • Offices
  • Press

Main navigation

  • Insights
    • L.E.K. Insights
      Block

      Industries

      • Business Services
      • Consumer Products
      • Education
      • Energy & Environment
      • Financial Services
      • Healthcare Services
      • Industrials
      • Life Sciences & Pharma
      • Media & Entertainment
      • MedTech
      • Private Equity
      • Retail
      • Sustainability
      • Technology
      • Travel, Transport & Logistics
    • Sustainability Centre of Excellence
      Block

      Consumer Sustainability Survey 2022

      Global Corporate Sustainability Survey 2022

    • Consumer Insights Center
      Block

      View Our Insights

    • Healthcare Insights Center
      Block

      View Our Insights

    • Webinars
      Block

      View Our Webinars

    • Podcasts
      Block

      Listen To Our Podcasts

  • Industries
    • Business Services
      Block

      Practice Areas

      • Industrial and Professional Services
      • Freight & Logistics
      • Legal Ops and Tech
      • Outsourcing and Support Services
      • Properties and Facilities Management
      • Recruitment and Staffing
      Block

      Our Leaders

    • Consumer Products
      Practice Areas
      Apparel
      Beauty & Personal Care
      Food & Beverage
      Food Ingredients
      Footwear
      Health & Wellness
      Home Furnishings
      Household Products
      Pet
      Sporting Goods
      Block

      Our Leaders

    • Education
      Practice Areas
      Transnational Education
      K-12
      Higher Education
      Education Technology
      Block

      Our Leaders

    • Energy & Environment
      Practice Areas
      Environmental Services
      Oil & Gas
      Power & Utilities
      Renewables
      Waste & Recycling
      Water
      Block

      Our Leaders

    • Financial Services
      Practice Areas
      Banking
      Debt Management
      Insurance
      Investment & Wealth Management
      Payments
      Specialist Lending
      Block

      Our Leaders

    • Healthcare Services
      Practice Areas
      Health Plan and Private Health Insurance
      Employer Healthcare
      Acute Care and Hospital
      Physician Practice Management
      Mental and Behavioral Health
      Post-Acute Care, Long-Term Care and Residential Care
      Homecare and Home Healthcare
      Diagnostic and Ancillary Services
      Tech-Enabled Services and Healthcare IT
      Healthcare Supply Chain
      Telehealth and Digital Transformation
      Block

      Healthcare Services Executive Network

      Block

      Our Leaders

    • Industrials
      Block

      Practice Areas

      • Aerospace & Defense
      • Agribusiness
      • Automotive
      • Building & Construction
      • Chemicals
      • Engineering and Construction Services
      • Renewables
      • Industrial Digital
      • Industrial Distribution
      • Industrial Equipment & Technology
      • Industrial Services
      • Metals & Mining
      • Paper & Packaging
      Block

      Our Leaders

    • Life Sciences & Pharma
      Block

      Practice Areas

      • Biotech and Pharmaceuticals
      • Pharma Services
      • Diagnostics, Research Tools and Personalized Medicine
      • Drug Delivery
      Block

      Our Leaders

    • Media & Entertainment
      Practice Areas
      OTT and Direct-to-Consumer Services
      Movies & Film
      Lotteries and Casinos
      Music and Radio
      Publishing, News and Information Services
      Site-Based Entertainment
      Sports and Live Entertainment
      Television
      Video Games & eSports
      Block

      Our Leaders

    • MedTech
      Block

      Practice Areas

      • Consumables and Disposables
      • Drug Delivery
      • Medical Equipment
      • Procedure-Specific Devices
      • Tech-Enabled Services and Healthcare IT
      Block

      Our Leaders

    • Private Equity
      Practice Areas
      Commercial Due Diligence
      Portfolio Company Value Enhancement
      Vendor Due Diligence
      Block

      Our Leaders

    • Retail
      Practice Areas
      Consumer Services
      Direct Selling
      Ecommerce
      Foodservice
      Grocery
      Mass Merchant, Drug and Club
      Specialty Retail
      Restaurant
      Retail Support Services
      Block

      Our Leaders

    • Technology
      Block

      Practice Areas

      • Enterprise Software
      • Technology Infrastructure
      • Consumer Tech
      • B2B SaaS Pricing
      Block

      Technology Blog

      Block

      Our Leaders

    • Travel, Transport & Logistics
      Practice Areas
      Airlines & Aviation
      Airports
      Distribution, Agencies and Tourism
      Freight & Logistics
      Hotels and Hospitality
      Maritime
      New Mobility
      Rail
      Block

      Our Leaders

  • Capabilities
    • Data & Analytics
      Practice Areas
      Commercial Decision Support
      Advanced Analytics Strategy
      Advanced Analytics Enablement
      Block

      Our Leaders

    • Digital
      Block

      Practice Areas

      • Digital Strategy & Transformation
      • Digital Evaluation
      • Channel Strategy
      • Customer Experience
      • Supply Chain and Production (Industry 4.0)
      • Digital Ways of Working
      Block

      Our Leaders

    • Major Capital Projects Advisory
      Block

      Practice Areas

      • Major Capital Projects Advisory
      Block

      Our Leaders

    • Marketing & Sales
      Practice Areas
      Brand Strategy
      Channel Strategy
      Customer Targeting and Value Proposition
      Go-to-Market and Commercial Organization
      Loyalty & Customer Experience
      Marketing Strategy
      Sales Force Effectiveness
      New Product
      Block

      Our Leaders

    • Mergers & Acquisitions
      Block

      Practice Areas

      • Joint Ventures & Alliances
      • Exit Support
      • Target Identification
      • Due Diligence
      • Post-Merger Integration
      Block

      Our Leaders

    • Organization & Performance
      Block

      Practice Areas

      • Commercial Excellence
      • Organizational Strategy
      • Performance Improvement
      • Post-Merger Integration
      • Value Activation
      • Transformation
      • Strategy Execution
      Block

      Our Leaders

    • Performance Improvement
      Block

      Practice Areas

      • Dynamic Performance Management
      • Cost Optimization
      • Procurement
      Block

      Our Leaders

    • Post Merger Integration
      Block

      Practice Areas

      • Post-Merger Integration
      Block

      Our Leaders

    • Pricing & Revenue Optimization
      Block

      Practice Areas

      • B2B SaaS Pricing
      • Consumer Pricing
    • Private Equity
      Block

      Practice Areas

      • Commercial Due Diligence
      • Portfolio Company Value Enhancement
      • Vendor Due Diligence
      Block

      Our Leaders

    • Procurement
      Block

      Practice Areas

      • Procurement
      Block

      Our Leaders

    • Strategy
      Block

      Practice Areas

      • Business Unit Strategy
      • Corporate Strategy
      • Growth Strategy
      • New Product
      • Shareholder Value Management
      • Edge Strategy®
      Block

      Our Leaders

    • Sustainability
      Block

      Practice Areas

      • Sustainability
      Block

      Our Leaders

  • Leadership
    • Leadership
      Block

      Regions

      • Americas
      • Asia-Pacific
      • Europe
  • About
    • About L.E.K.
      Block

      Who We Are

      What We Do

      What We Believe

      Our Sustainability

    • Who We Are
      Block

      Get to Know Our People

      Meet Our Practitioners

      Learn Who Heads Our Organization

      Look at All the Places We Go

      Find L.E.K. In the News

    • What We Do
      Block

      Discover the L.E.K. Collaborative

      The Edge Strategy framework

      L.E.K. Sustainability Centre of Excellence

    • Our Sustainability
      Block

      Environmental Responsibility

      Community Responsibility

      Diversity and Inclusion

      Pro Bono Work

      Sustainability Centre of Excellence

    • The L.E.K. Network
      Block

      Discover the L.E.K. Network

    • Books
      Block

      Edge Strategy: A New Mindset for Profitable Growth

      Where Value Hides: A New Way to Uncover Profitable Growth For Your Business

      Expectations Investing: Reading Stock Prices for Better Returns

    • The L.E.K. Collaborative
      Block

      Discover the L.E.K. Collaborative

  • Careers
    • Careers at L.E.K.
      Block

      Why Join L.E.K.?

      Life at L.E.K.

      The L.E.K. Career

       

       

       

       

       

       

    • Why Join L.E.K.?
      Block

      Who We Are

      • Get to Know Our People
      • Meet Our Practitioners
      • Learn Who Heads Our Organization
      • Look at All the Places We Go
      • Find L.E.K. in the News

      What You'll Do

      • Enhanced Opportunities
      • Flexible Work Options
      • Mentorship & Coaching
      • Roles at L.E.K.
      • Training & Professional Development

      What We Do

      • Discover L.E.K. Collaborative
      • Books
      • Edge Strategy Framework
      • L.E.K. Sustainability Centre of Excellence

      We Are Global

      • International Programs
    • Life at L.E.K.
      Block

      Community Responsibility

      The L.E.K. Network

      Diversity and Inclusion

      Environmental Responsibility

      Pro Bono Work

    • The L.E.K. Career
      Block

      Enhanced Opportunities

      Flexible Work Options

      International Programs

      Mentorship and Coaching

      Roles at L.E.K.

      Senior Staff Development

      Training and Professional Development

    • Apply
      Block

      Why L.E.K.

      Life at L.E.K.

      The L.E.K. Career

    • Life at L.E.K. Blog
      Block

      Discovering a Consulting Career

      Inside L.E.K.

      The Recruiting Experience

  • Search
  • English
  • Brazil | PT
  • Chinese | (中文)
  • French | FR
  • German | DE
  • Japanese | JA

Breadcrumb

  • Home
  • L.E.K. Insights
  • Current: What Consumers Are Telling Us About Buying Supplements in a Downturn
Health & Wellness Executive Insights

What Consumers Are Telling Us About Buying Supplements in a Downturn

07062023100727

Related Insights

Published Articles
Digital

Unleashing Potential: Navigating the Complex Path of Digital Transformation

October 20, 2023
Published Articles
Organization & Performance

Navigating Corporate Transformation in a Rapidly Changing World

October 16, 2023
Video / Webinar
Footwear

Tackling Strategic Issues in Footwear and Apparel

October 11, 2023
Podcast
Health & Wellness

Unlocking the Potential of Personalized Well-Being

May 5, 2023
Executive Insights
Health & Wellness

Why Personalized Well-Being Is Gaining Momentum

May 4, 2023
Executive Insights
Home Furnishings

How Home Furnishings Brands Can Gauge Their DTC Potential

April 20, 2023
L.E.K.

Social

  • LinkedIn
  • Twitter
  • Instagram
  • Youtube
  • Facebook

Footer Menu

  • Insights
  • Industries
  • Capabilities
  • Leaders
  • Careers
  • Offices
  • Contact Us
© 2023 L.E.K. Consulting

Footer Utility

  • Privacy Notice and Legal
  • Modern Slavery and Human Trafficking Statement
  • Fraud Alert
Edge Strategy® is a registered trademark of L.E.K. Consulting LLC
L.E.K.

Social

  • LinkedIn
  • Twitter
  • Instagram
  • Youtube
  • Facebook