Welcome to Look Forward, L.E.K. Consulting’s annual analysis of the challenges and opportunities in the year ahead. In this Infographic, partners Benjamin Audon and David Bishop explore the increasing number and importance of Retail Media platforms and the related strategic implications for fast-moving consumer goods (FMCG) companies.

Advertising offered by merchants within shopping channels (often called retail media) is expanding rapidly in Western Europe, as operators look to emulate the success of Amazon and other US retailers in exploiting this new revenue stream. Many leading retail players have now developed proprietary platforms, either in-house or in collaboration with advertising agencies. US retailers have led the way here, with Walmart, Target and CVS as leading examples. For more information, download our analysis.





Look Forward 2024


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