Boston, MA — May 20, 2016 — Media Alert

Aviation Festival Americas 2016

In his presentation “Reshaping Merchandising through Customer Segmentation,” L.E.K. Engagement Manager and Aviation Industry Advisor Brett Catlin will discuss how customer segmentation is reshaping merchandising opportunities across the airline industry, and how airlines can apply retailing best practices, redefine their view of the customer, and increase ancillary revenue while improving the customer experience. His presentation falls under the Air Xperiencetrack.                         

May 25, 2016      
The Hilton Miami Downtown
1601 Biscayne Blvd., Miami, FL

11:40 a.m.    

About Brett Catlin:    
Brett Catlin has nearly a decade of progressive experience across the aviation and aerospace industries. During this time, he has worked in both direct and advisory roles with leading multinationals across the Americas, Europe and the Middle East. As an industry advisor, Brett has developed specialized expertise across a number of critical topics, including: customer experience and loyalty, alliances, joint ventures and partnerships, fleet planning, network design and aircraft financing. Today, Brett continues to move the industry forward in his role as a Boston-based Engagement Manager with L.E.K. Consulting’s Aviation and Travel practice. He has co-authored three Executive Insights articles: “Reaching New Heights Together: How Airlines Can Maximize the Value of Joint Ventures”, “Aviation Insights Review (AIR): The Future of Airline Business Models — Which Will Win?”, “Separation Anxiety: Considerations in Frequent Flyer Program Monetization.”

About L.E.K. Consulting:
L.E.K. Consulting is a global management consulting firm that uses deep industry expertise and rigorous analysis to help business leaders achieve practical results with real impact. We are uncompromising in our approach to helping clients consistently make better decisions, deliver improved business performance and create greater shareholder returns. The firm advises and supports global companies that are leaders in their industries — including the largest private and public sector organizations, private equity firms and emerging entrepreneurial businesses. Founded more than 30 years ago, L.E.K. employs more than 1,000 professionals across the Americas, Asia-Pacific and Europe. For more information, go to

About Aviation Festival Americas 2016
Aviation Festival Americas is made up of five events that encompass everything airlines and airports need to know, whether they’re just starting out or are established businesses focused on growing their customer base. Featured events include: World Low Cost Airlines CongressAirXperienceAviation IT ShowAir Retail Show, and The Aviation Interiors Show.