The education sector, although resilient, isn’t immune to the pandemic’s effects. The K-12 sector is constantly grappling with underperforming schools that have a declining number of new joiners and rising student churn. COVID-19 has exacerbated the enrollment issues these schools face, as more discerning parents increasingly opt out and turn to competitors' brands — or demand discounts amid uncertainty over when offline schools will reopen.
Based on extensive market studies, internal data analysis, competitor benchmarking of hundreds of schools around the world and numerous parent surveys, we’ve created a framework for improving the long-term growth of underperforming schools. The key takeaway? Maximize lead conversions and minimize churn. Watch this video for more details on the multifaceted efforts required to achieve lasting progress in the current education landscape.