Covid-19 has accelerated the shift online for the retail sector. As a new normal emerges, retail brands are evaluating their strategy for balancing online with physical stores. Add in the effect of the sustainability on the products consumers demand, and it’s clear that these are challenging times for anyone in retail. Shopping habits have changed and retailers are looking for help from a guide that understands their challenges and can think through the possibilities in a fact-based way. Enter Mark Boyd-Boland and his colleagues in L.E.K.’s consumer team in London.

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