U.S. Airports: Increase Your Performance through a Radical Reconsideration of Your Non-Aeronautical Revenues
- Volume XI, Issue 12
Very few U.S. airports fully leverage the revenue potential of the passengers that walk through their concourses everyday, and they lag behind their European and Asian counterparts in the generation of non-aeronautical revenues as a percent of total revenues. This article helps U.S. airports re-assess their non-aeronautical revenue activities, by applying rigorous analytical tools to maximize revenues in specific areas.