India’s EdTech sector was in the global education spotlight throughout 2018 and 2019. The sector has been the single largest driver of investment in education in India and has put the country firmly on the education map of the world as a genuine leader.
While scaling, EdTech businesses provided the innovations, program offerings and wide access that the population yearned for, creating a magnet for entrepreneurs, investors, and customers alike across four major segments: supplemental K-12, Joint Entrance Examination (JEE)/ National Eligibility Entrance Test (NEET)/other undergraduate (UG) test preparation (prep), adult test prep and upskilling. And then COVID-19 happened.
Whilst this became a tragedy globally, it also became a once-in-a-lifetime opportunity for EdTech. Restrictions on physical classrooms and the consequent mandatory move online proved to be a massive impetus for every EdTech segment. Previously hesitant, skeptical, and tech-averse consumers became quick converts. The prolonged pandemic with its multiple waves only extended this streak.
The growth opportunity led to accelerated investment flows — total disclosed deal value surged between 2018 and 2021, moving from US$1.1 billion to US$6.6 billion, while average disclosed deal value grew by a factor of nearly five, from just under US$6 million to more than US$28 million in the same period — making India one of the top destinations for EdTech investors globally.
This special report covers findings from a comprehensive survey designed to understand the experience of EdTech users across the four key segments: supplemental K-12, JEE/NEET/other UG test prep, adult test prep and upskilling.