Digital health is poised to transform the healthcare industry, and investments in this area by healthcare companies and investment firms rapidly increased in 2018. Despite continued evolution of digital technologies, digital health has struggled to take off. To date, there are few examples of digital health solutions that have proven to change behavior, improve patient outcomes and/or drive value. It is a uniquely complex and challenging space, given multiple stakeholders with competing and misaligned incentives.
Unlocking the potential of digital health will likely require engagement and collaboration across all healthcare stakeholders — payers, providers, biopharma and medtech — as well as continued innovation from technology players. BrightInsight, a Flex Company, and L.E.K.’s Max Cambras explore the payer’s perspective on digital health and how biopharma and medtech can successfully engage them as partners.