The China Tourism Economy: Reaching Australia’s Potential is a new report published by L.E.K. in partnership with the Australia China Business Council, the Victorian Government and Trade Victoria. This report, based on extensive interviews with Chinese visitors and senior executives from across the tourism, trade and related sectors, shows there is a lot more work to do if Australia is to capture the full value from the Chinese tourism boom. A new generation of Chinese people who are keen on travel, will form ongoing economic ties, settle down and spend big when they do.

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