Where Consumers are Logging On and Tuning Out: Hidden Opportunities for the Media & Entertainment Industry
- VOLUME XIII, ISSUE 7
- Executive Insights
How do you make money from the shifts in media usage and become a “must have” for consumers? L.E.K. Consulting’s new survey addresses these pivotal questions by measuring changes in media consumption and identifying the underlying consumer motivations behind those changes.
Our Hidden Opportunities in New Media Survey reveals important findings that include: