How do you make money from the shifts in media usage and become a “must have” for consumers? L.E.K. Consulting’s new survey addresses these pivotal questions by measuring changes in media consumption and identifying the underlying consumer motivations behind those changes.
Our Hidden Opportunities in New Media Survey reveals important findings that include:
- Identifying which business models are driving success and where sales are trending
- Revealing why TV and other media channels will stay strong and which media formats will struggle
- Providing new insight into how social networks are driving sales
- Debunking the myth that “cord cutting” is the primary threat to the pay TV industry
- Uncovering why iPad/tablet owners are driving sales of new content (digital and print)