- Several factors, including COVID-19, have had a considerable impact on consumer awareness of personalized nutrition (PN).
- This increased awareness has resulted in a highly favorable environment for categories like PN, creating tailwinds that may outlast the pandemic.
- L.E.K. Consulting recently conducted a survey of around 1,900 consumers to determine awareness of PN solutions and level of interest in the category.
- While PN providers face challenges to broadening the customer base and expanding adoption, following certain guidelines may help them take advantage of current opportunities.