Modern Foodservice Equipment Manufacturers Produce Outcomes, Not Products
- VOLUME XVIII, ISSUE 38
- Executive Insights
Becoming an outcome-centric organization isn’t as straightforward as it might seem. Companies have been trying to meet the needs of their customers for a long time, but more recently, the need to drive profitable growth has created a fundamental shift in the way a business operates by evolving from a product-selling to outcome-selling mindset.
In this Executive Insights, we focus on how foodservice equipment manufacturers can work strategically across marketing and sales, product development, pricing, and after-sales support teams to meet the needs of their customers and become outcome-centric. Becoming an outcome-centric organization is arguably one of the most important strategic decisions a company can make. Thanks to technology advancements and the Industrial Internet of Things, it’s becoming more feasible every day.