Summary
With Millennials now making up the largest share of the workforce in many countries and overtaking baby boomers as the generation with the largest discretionary spend, Aviation, Airport, tourism and retail operators need know more about how they think, behave and spend while travelling. Millennials are significantly different from previous generations requiring operators to innovate and provide new experiences and business models. This Executive Insights provides a view into Millennials behaviour and possible areas for response.
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