With market fluctuations taking valuations on a roller coaster ride, every CEO and CFO needs to be prepared for the Board's inevitable question, "Why is our stock tracking at the level that it is?" The Market Signals Analysis process is meant to demystify the expectations or signals that the buy and sell side analysts have about a company. By gathering data from both internal and external sources and comparing, a clearer picture develops. By isolating both "perception" and "strategy" gaps proactive steps can be taken to communicate with the market and adjust valuations accordingly.