Like most sectors, the healthcare industry is currently engaged in discussions surrounding artificial intelligence (AI) and digital transformation. The ongoing challenge of quantifying ROI in digital health requires healthcare providers to navigate a growing market of FDA-cleared, health-related AI algorithms. While solution providers face challenges in fundraising, there is still a notable increase in data collection through electronic health records and interconnected devices, propelling the adoption of digital solutions within healthcare settings.
These solutions cater to various stakeholders across the healthcare supply chain, including providers, health plans, employers, biopharmaceutical companies and medical technology firms. They encompass functions from research and development to sales and distribution, with the goal of enhancing patient engagement and care delivery. While the benefits of digitization are apparent, customers struggle to assess the potential financial returns associated with investing in digital solutions. Vendors encounter difficulties in effectively communicating the anticipated returns of their offerings, hampering their ability to engage and retain customers in a competitive marketplace. Ultimately, demonstrating clear ROI potential is critical for healthcare vendors aiming to establish a competitive edge.
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