Background and Challenge

A leading manufacturer of specialty equipment for the refining and petrochemical industries was looking to identify potential growth opportunities in the Gulf Cooperation Council (GCC) region, with a focus on equipment, data and analytics services, and engineering, procurement and construction (EPC) services, including aftermarket support. But to do so they needed a better understanding of the refining and petrochemicals industry market dynamics in the Middle East. Given the limited data available, the company enlisted L.E.K. Consulting to help develop a market fact base for product and service trends in the GCC.

Approach and Recommendations


Our client developed a commercial strategic plan based on the observations and recommendations included in our analysis. This analysis provided a detailed evaluation of market dynamics, offered guidelines for what level of localization to take in the region and provided a strategy for strengthening relationships with NOC and EPC customers. 

Double-Digit Growth for Industrial Products Manufacturer
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