Discover how to best position your brand for success with the help of L.E.K.’s proprietary SKUology tool. We scan the catalogs of retailers and other competitors within a brand’s key categories and analyze millions of data points to identify and assess market leaders. With SKUology’s insights, your team will discover:

SKUology iconWhich brands you compete most directly against, along with an in-depth understanding of their product portfolios and positioning

SKUology iconHow the brands and products you compete against are performing based on number of reviews, ratings and subsequent rankings

SKUology iconWhich merchandising and pricing strategies are being used in your categories at the product level, at scale, across multiple retailers

Position your brand to win by taking an SKU-level view of the market with L.E.K.’s SKUology.

Case Studies

Learn about how we can help you with your needs.