Discover how to best position your brand for success with the help of L.E.K.’s proprietary SKUology tool. We scan the catalogs of retailers and other competitors within a brand’s key categories and analyze millions of data points to identify and assess market leaders. With SKUology’s insights, your team will discover:
Which brands you compete most directly against, along with an in-depth understanding of their product portfolios and positioning
How the brands and products you compete against are performing based on number of reviews, ratings and subsequent rankings
Which merchandising and pricing strategies are being used in your categories at the product level, at scale, across multiple retailers
Position your brand to win by taking an SKU-level view of the market with L.E.K.’s SKUology.