The health and wellness (H&W) market has become significantly more diverse and dynamic, with an expanded range of consumer attitudes towards their physical and mental well-being. In this special report, L.E.K. Consulting provides a comprehensive analysis of the diverse landscape of H&W consumers, identifying seven distinct archetypes based on their unique preferences and behaviors.
The report delves into how the seven archetypes view new and emerging dimensions of health and wellness such as mindfulness, sleep, skincare routines, digital fitness content, and recovery and health optimization services. This authoritative resource serves as a valuable framework for brands aiming to navigate the intricate realm of H&W, providing profound insights to drive strategic decision-making.
To learn more about how these seven archetypes can guide your planning, please download our analysis.
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