The health and wellness (H&W) market has become significantly more diverse and dynamic, with an expanded range of consumer attitudes towards their physical and mental well-being. In this special report, L.E.K. Consulting provides a comprehensive analysis of the diverse landscape of H&W consumers, identifying seven distinct archetypes based on their unique preferences and behaviors.  

To learn more about how these seven archetypes can guide your planning, please download our analysis.

L.E.K. Consulting is a registered trademark of L.E.K. Consulting LLC. All other products and brands mentioned in this document are properties of their respective owners. © 2024 L.E.K. Consulting LLC

Harnessing the Market Momentum: Investment Opportunities in VMS CDMOs
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Here’s why investors should be looking at contract development and manufacturing organizations in the vitamins, minerals and supplements space.

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