Pricing leaders are facing unprecedented challenges in today's shifting economic climate. How can B2B SaaS companies refine their pricing strategies during market volatility? L.E.K. Consulting recently hosted a virtual roundtable with 13 pricing experts across multiple industries for an insightful peer exchange on this timely issue.
Attendees engaged in a robust discussion around optimizing monetization, evaluating pricing metrics like usage-based versus subscription models, implementing strategic price increases and leveraging data analytics. The conversation reiterated common struggles L.E.K. hears from clients daily. Read the full pricing roundtable report to learn how your organization can adapt its pricing approach to maximize value delivery and revenue generation, even in difficult conditions, with strategies like centralized decision-making, customer engagement and predictive analytics.