Traditional retailers are up against some significant challenges in light of consumers’ growing shift to ecommerce using mobile devices. Sales via mobile devices and tablets currently account for approximately 30% of all U.S. retail ecommerce transactions, and the trend toward mobile commerce (mcommerce) is expected to continue.
Consumers increasingly expect convenient, seamless online and in-store experiences and always-available merchandise. At the same time, sales associates require new tools to compete with the unlimited information and reviews of online platforms.
To remain competitive, leading brick-and-mortar players have an opportunity to leverage mobile technology to elevate the overall shopping experience and fight off the threat of ecommerce giants like Amazon. This Executive Insights examines:
- How in-store and online integration has vastly improved convenience, at the same time expanding overall choice for the consumer
- The growing suite of mobile tools that are helping to level the playing field, giving brick-and-mortar retailers the wherewithal to compete effectively with their digital-only counterparts