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The consumer packaged goods (CPG) industry faced several major challenges in 2021. However, the industry seems to be weathering the COVID-19 pandemic, and CPG companies’ spend on packaging is no exception — with spending on packaging continuing to increase in line with long-term trends across a range of brand product categories.

To better understand how brand owners' packaging needs are evolving — and the implications for the industry and investors — L.E.K. Consulting conducted its fourth annual brand owner packaging study in the summer of 2021. In this episode, L.E.K. Partners Thilo Henkes and Jeff Cloetingh discuss some of the insights that were revealed.

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