Summary
L.E.K. Consulting’s research across multiple residential and commercial product categories indicates that both contractors and homeowners have changed how they conduct product research and where they make their buying decisions. Building product manufacturers and channel participants must evaluate how contractor and homeowner channel habits have evolved to position themselves successfully relative to the market evolution.
The new report includes:
- Four ways the recession has changed contractor and homeowner purchasing decisions
- Five market implications for building products brands
- Keys to developing a roadmap for channel growth
- Case study: a premium plumbing brand boosts sales by retooling its channel strategy
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