Pinpointing Channel Opportunities in the Building Products Industry
- VOLUME XIII, ISSUE 21
- Executive Insights
L.E.K. Consulting’s research across multiple residential and commercial product categories indicates that both contractors and homeowners have changed how they conduct product research and where they make their buying decisions. Building product manufacturers and channel participants must evaluate how contractor and homeowner channel habits have evolved to position themselves successfully relative to the market evolution.
The new report includes: