Changing Contractor Behaviors Have Impact Across the Value Chain

Summary

How will contractors’ purchasing decisions change as the housing market stabilizes and improves? To better understand contractor strategies for the future, L.E.K. Consulting surveyed residential contractors across the U.S. The inaugural L.E.K. Contractor Behavior Survey reveals important findings that include:

• Why contractors are willing to seek out valued brands at promotional prices rather than trading down to less expensive products
• What steps contractors are taking to address pricing issues and the ramifications for OEMs
• How product purchasing is being influenced by homeowners and other criteria such as energy efficiency
• Implications and priorities for OEMs based on contractor responses