Predictable Winners: A Handbook for Developing, Forecasting, and Launching New Products and Services
Predictable Winners: A Handbook for Developing, Forecasting, and Launching New Products and Services
Innovation isn’t easy. Studies have shown that, of the thousands of product launches attempted by companies every year, as many as three quarters of them fail to meet expectations. In Predictable Winners: A Handbook for Developing, Forecasting, and Launching New Products and Services (Stanford University Press, 2025), L.E.K. Consulting partners Stuart Jackson and Ilya Trakhtenberg offer a comprehensive, step-by-step playbook for innovation and product development. Drawing from decades of experience, they present practical frameworks and case studies to guide leaders in systematically transforming ideas into successful market offerings. The book emphasizes the importance of identifying promising ideas, managing risks through data-driven insights, and implementing strategies that lead to consistent success across various industries, including life sciences, technology, and consumer goods. Predictable Winners is an essential resource for executives aiming to navigate the complexities of innovation and achieve sustainable growth.
《延展业务边界：助力企业发掘近在咫尺的“金矿”》
《延展业务边界：助力企业发掘近在咫尺的“金矿”》
很多人都知道，公司获利的最佳办法是充分运用现有的资源及能力实现进一步发展。但其中鲜为人知的是，最好的发展机会往往潜藏于商业模式的“边缘”（Edge）。
《延展业务边界》试图指引企业找到潜藏于核心业务周边的业务发展机会。本书提出了“边缘战略”的概念，建议企业领袖在现有业务的边界寻找增长点，旨在为企业提供一套既能提高利润率、又大大降低风险的业务发展战略方案。与传统战略不同，“边缘战略”的核心在于真正尊重并深入挖掘客户需求的多样性，通过拆分、内容简化、升级销售、重新组合等方法, 重新定义产品、服务与定价组合，将选择权真正交到客户手中，在帮助客户更好地达成目的的同时，实现企业的财务目标。
企业首先要了解自身的核心产品、服务和资产所提供的价值边界，其次，要挖掘尚未被满足的目标客户的需求边界，将两者进行对比，分析其中的差距和连接点，从而找到延展业务边界的战略指引。本书列举了大量实例，系统地阐述了三种企业延展业务边界的框架：产品边缘、旅程边缘和企业边缘。在此基础上，依次介绍了如何运用这三种框架以释放企业核心业务周边的机会及应对日趋严酷的市场环境。在本书结尾，我们还在实操层面上向企业家们提供了识别和激活“边缘战略”的十个步骤。
简体中文版已上市，可通过以下在线图书销售平台及各大新华书店购买。
（台湾地区繁体中文版亦已上市，译本名为《最强边缘优势》。）
购买链接：
中国大陆
台湾地区
《隐藏的价值 — 发掘利润增长的新途径》
《隐藏的价值 — 发掘利润增长的新途径》
《隐藏的价值》一书将市场细分推到了一个新的高度，为增强盈利能力和改善股东回报指明了方向。
某些公司的业绩为何远超同侪？某些发展战略的成效为何显著优于其他战略？从已往案例中能否提炼出通向成功的模式？在《隐藏的价值》一书中，斯图尔特·杰克逊先生回答了这些关键问题，揭示了为什么有些公司能够取得超出预期的成功，而有些公司即便面对绝佳机遇也难免最终失败。
《隐藏的价值》重点介绍了斯图尔特·杰克逊先生的“战略市场定位”（Strategic Market Position, 简称 SMP）的管理思想。战略市场定位（SMP）综合了客户偏好、生产者经济学以及企业金融的原理，可以精准地描绘一家公司的市场机遇。战略市场定位（SMP）帮助商业领袖导者重新定义市场，评估实际及潜在的价值，并对潜在的误导性发展战略提出质疑。《隐藏的价值》通过众多案例，展示了如何发现一家公司的战略市场定位（SMP），并说明了战略市场定位（SMP）对公司盈利能力的直接影响。
中文版面世!.
Expectations Investing: Reading Stock Prices for Better Returns
Expectations Investing: Reading Stock Prices for Better Returns
In a sharp break from standard practice, Expectations Investing is a valuation process that uses the market's own pricing model, Discounted Cash Flow (DCF), with an important twist: Rather than forecast cash flows, expectations investing starts by interpreting the expectations implied by a company's stock price. Authors Alfred Rappaport and Michael Mauboussin align investing strategy with corporate strategy and share the valuation tools that have been used by successful shareholder value-oriented companies over the years. They demonstrate how the market really values stocks, how expectations revisions affect stock price, and how investors use this analysis to foresee shifts in a company's competitive dynamics.
本书仅有英文版