Skip to main content
Main navigation
Back
Insights
L.E.K. Insights
Block
Industries
Business Services
Consumer Products
Education
Energy & Environment
Financial Services
Healthcare Services
Industrials
Life Sciences & Pharma
Media & Entertainment
MedTech
Private Equity
Retail
Sustainability
Technology
Travel, Transport & Logistics
Sustainability Centre of Excellence
Block
Navigating the Journey to Decarbonisation
Fuelling the Future of Aviation
Creating Value Through Sustainability
Global Corporate Sustainability Survey 2022
Consumer Insights Center
Block
View Our Insights
Healthcare Insights Center
Block
View Our Insights
Webinars
Block
View Our Webinars
Podcasts
Block
Listen To Our Podcasts
Industries
Business Services
Block
Practice Areas
Industrial and Professional Services
Freight & Logistics
Outsourcing and Support Services
Properties and Facilities Management
Recruitment and Staffing
Block
Our Leaders
Consumer Products
Block
Our Leaders
Education
Block
Our Leaders
Energy & Environment
Block
Our Leaders
Financial Services
Block
Our Leaders
Healthcare Services
Block
Our Leaders
Industrials
Block
Practice Areas
Aerospace & Defense
Agribusiness
Automotive
Building & Construction
Chemicals
Engineering and Construction Services
Renewables
Industrial Digital
Industrial Distribution
Industrial Equipment & Technology
Industrial Services
Metals & Mining
Paper & Packaging
Block
Our Leaders
Life Sciences & Pharma
Block
Practice Areas
Biomedical Intelligence Lab
Biotech and Pharmaceuticals
Pharma Services
Diagnostics, Research Tools and Personalized Medicine
Drug Delivery
Block
Our Leaders
Media & Entertainment
Block
Our Leaders
MedTech
Block
Practice Areas
Consumables and Disposables
Drug Delivery
Medical Equipment
Procedure-Specific Devices
Tech-Enabled Services and Healthcare IT
Block
Our Leaders
Private Equity
Block
Practice Areas
Commercial Due Diligence
Operational Due Diligence
Portfolio Company Value Enhancement
Vendor Due Diligence
Block
Our Leaders
Retail
Block
Our Leaders
Technology
Block
Practice Areas
Enterprise Software
Technology Infrastructure
Consumer Tech
SaaS Pricing
Block
Technology Blog
Block
Our Leaders
Travel, Transport & Logistics
Block
Practice Areas
Airlines & Aviation
Airports
Distribution, Agencies and Tourism
Freight & Logistics
Hotels and Hospitality
Maritime
New Mobility
Rail
Block
Highlight: Shifting Attitudes to Travel
Block
Our Leaders
Capabilities
Analytical Sciences
Block
Practice Areas
Analytical Sciences
Block
Our Leaders
Artificial Intelligence
Block
Practice Areas
Analytical Sciences
Unlock the Power of AI
Data & Analytics
Block
Practice Areas
Advanced Analytics Strategy
Unlock the Power of AI
Block
Our Leaders
Digital
Block
Practice Areas
Advance Digital Maturity
Assess Digital Potential
Create a Digital Culture
Deliver Impactful Experiences
Launch and Amplify Disruptive New Businesses
Unlock the Power of AI
Block
Our Leaders
Major Capital Projects Advisory
Block
Practice Areas
Major Capital Projects Advisory
Block
Our Leaders
Marketing & Sales
Practice Areas
顧客ターゲティングと価値提案
市場進出とコマーシャル組織
ロイヤルティとカスタマー・エクスペリエンス
マーケティング
価格戦略
営業力の有効性
ブランド戦略
新製品コンサルティング
チャネル戦略
Block
Our Leaders
Mergers & Acquisitions
Block
Practice Areas
Carve-outs & Divestitures
Due Diligence
Exit Support
Joint Ventures & Alliances
M&A Synergies
Post-Merger Integration
Target Identification
Operational Due Diligence
Block
Our Leaders
Operations & Supply Chain
Block
Practice Areas
Planning
Procurement
Manufacturing
Logistics
Distribution
Supply Chain Strategy
Block
Our Leaders
Organization Design and Effectiveness
Block
Practice Areas
Commercial Excellence
Performance Improvement
Value Activation
Transformation
Strategy Execution
Block
Our Leaders
Performance Improvement
Block
Practice Areas
Dynamic Performance Management
Cost Optimization
Working Capital
Block
Our Leaders
Post Merger Integration
Block
Practice Areas
Carve-outs & Divestitures
M&A Synergies
Block
Our Leaders
Predictable Innovation
Block
Practice Areas
Predictable Innovation
Block
Our Leaders
Pricing & Revenue Optimization
Block
Practice Areas
SaaS Pricing
Consumer Pricing
Healthcare Services Pricing
Industrials B2B Pricing
Media & Entertainment Pricing
Medtech Pricing
Pharmaceutical Pricing and Market Access
Private Equity
Block
Practice Areas
Commercial Due Diligence
Operational Due Diligence
Portfolio Company Value Enhancement
Vendor Due Diligence
Block
Our Leaders
Procurement
Block
Practice Areas
Procurement
Block
Our Leaders
Strategy
Block
Practice Areas
Business Unit Strategy
Corporate Strategy
Growth Strategy
New Product
Shareholder Value Management
Edge Strategy®
Block
Our Leaders
Sustainability
Block
Navigating the Journey To Decarbonisation
Fuelling the Future of Aviation
Practice Areas
Sustainability
Block
Our Leaders
Leadership
Leadership
Block
Regions
Americas
Asia-Pacific
Europe
Expansion to the Middle East
About
About L.E.K.
Block
Who We Are
What We Do
What We Believe
Our Sustainability
Who We Are
Block
Get to Know Our People
Meet Our Practitioners
Learn Who Heads Our Organization
Look at All the Places We Go
Find L.E.K. In the News
What We Do
Block
Discover the L.E.K. Collaborative
The Edge Strategy framework
L.E.K. Sustainability Centre of Excellence
L.E.K. at the World Economic Forum
Our Sustainability
Block
Environmental Responsibility
Community Responsibility
Diversity and Inclusion
Pro Bono Work
Sustainability Centre of Excellence
The L.E.K. Network
Block
Discover the L.E.K. Network
Books
Block
Predictable Winners: A Handbook for Developing, Forecasting, and Launching New Products and Services
Edge Strategy: A New Mindset for Profitable Growth
Where Value Hides: A New Way to Uncover Profitable Growth For Your Business
Expectations Investing: Reading Stock Prices for Better Returns
Careers
Careers at L.E.K.
Block
Why Join L.E.K.?
Life at L.E.K.
The L.E.K. Career
Why Join L.E.K.?
Block
Who We Are
Get to Know Our People
Meet Our Practitioners
Learn Who Heads Our Organization
Look at All the Places We Go
Find L.E.K. in the News
What You'll Do
Enhanced Opportunities
Flexible Work Options
Mentorship & Coaching
Roles at L.E.K.
Training & Professional Development
What We Do
Discover L.E.K. Collaborative
Books
Edge Strategy Framework
L.E.K. Sustainability Centre of Excellence
We Are Global
International Programs
Life at L.E.K.
Block
Community Responsibility
The L.E.K. Network
Diversity and Inclusion
Environmental Responsibility
Pro Bono Work
The L.E.K. Career
Block
Enhanced Opportunities
Flexible Work Options
International Programs
Mentorship and Coaching
Roles at L.E.K.
Senior Staff Development
Training and Professional Development
Apply
Block
Why L.E.K.
Life at L.E.K.
The L.E.K. Career
Life at L.E.K. Blog
Block
Discovering a Consulting Career
Inside L.E.K.
The Recruiting Experience
Search
Utility Navigation
Contact
Alumni
Offices
Press
Search
日本語
List additional actions
English
Português
简体中文
Deutsch
Utility Navigation
Contact
Alumni
Offices
Press
Main navigation
Insights
L.E.K. Insights
Block
Industries
Business Services
Consumer Products
Education
Energy & Environment
Financial Services
Healthcare Services
Industrials
Life Sciences & Pharma
Media & Entertainment
MedTech
Private Equity
Retail
Sustainability
Technology
Travel, Transport & Logistics
Sustainability Centre of Excellence
Block
Navigating the Journey to Decarbonisation
Fuelling the Future of Aviation
Creating Value Through Sustainability
Global Corporate Sustainability Survey 2022
Consumer Insights Center
Block
View Our Insights
Healthcare Insights Center
Block
View Our Insights
Webinars
Block
View Our Webinars
Podcasts
Block
Listen To Our Podcasts
Industries
Business Services
Block
Practice Areas
Industrial and Professional Services
Freight & Logistics
Outsourcing and Support Services
Properties and Facilities Management
Recruitment and Staffing
Block
Our Leaders
Consumer Products
Block
Our Leaders
Education
Block
Our Leaders
Energy & Environment
Block
Our Leaders
Financial Services
Block
Our Leaders
Healthcare Services
Block
Our Leaders
Industrials
Block
Practice Areas
Aerospace & Defense
Agribusiness
Automotive
Building & Construction
Chemicals
Engineering and Construction Services
Renewables
Industrial Digital
Industrial Distribution
Industrial Equipment & Technology
Industrial Services
Metals & Mining
Paper & Packaging
Block
Our Leaders
Life Sciences & Pharma
Block
Practice Areas
Biomedical Intelligence Lab
Biotech and Pharmaceuticals
Pharma Services
Diagnostics, Research Tools and Personalized Medicine
Drug Delivery
Block
Our Leaders
Media & Entertainment
Block
Our Leaders
MedTech
Block
Practice Areas
Consumables and Disposables
Drug Delivery
Medical Equipment
Procedure-Specific Devices
Tech-Enabled Services and Healthcare IT
Block
Our Leaders
Private Equity
Block
Practice Areas
Commercial Due Diligence
Operational Due Diligence
Portfolio Company Value Enhancement
Vendor Due Diligence
Block
Our Leaders
Retail
Block
Our Leaders
Technology
Block
Practice Areas
Enterprise Software
Technology Infrastructure
Consumer Tech
SaaS Pricing
Block
Technology Blog
Block
Our Leaders
Travel, Transport & Logistics
Block
Practice Areas
Airlines & Aviation
Airports
Distribution, Agencies and Tourism
Freight & Logistics
Hotels and Hospitality
Maritime
New Mobility
Rail
Block
Highlight: Shifting Attitudes to Travel
Block
Our Leaders
Capabilities
Analytical Sciences
Block
Practice Areas
Analytical Sciences
Block
Our Leaders
Artificial Intelligence
Block
Practice Areas
Analytical Sciences
Unlock the Power of AI
Data & Analytics
Block
Practice Areas
Advanced Analytics Strategy
Unlock the Power of AI
Block
Our Leaders
Digital
Block
Practice Areas
Advance Digital Maturity
Assess Digital Potential
Create a Digital Culture
Deliver Impactful Experiences
Launch and Amplify Disruptive New Businesses
Unlock the Power of AI
Block
Our Leaders
Major Capital Projects Advisory
Block
Practice Areas
Major Capital Projects Advisory
Block
Our Leaders
Marketing & Sales
Practice Areas
顧客ターゲティングと価値提案
市場進出とコマーシャル組織
ロイヤルティとカスタマー・エクスペリエンス
マーケティング
価格戦略
営業力の有効性
ブランド戦略
新製品コンサルティング
チャネル戦略
Block
Our Leaders
Mergers & Acquisitions
Block
Practice Areas
Carve-outs & Divestitures
Due Diligence
Exit Support
Joint Ventures & Alliances
M&A Synergies
Post-Merger Integration
Target Identification
Operational Due Diligence
Block
Our Leaders
Operations & Supply Chain
Block
Practice Areas
Planning
Procurement
Manufacturing
Logistics
Distribution
Supply Chain Strategy
Block
Our Leaders
Organization Design and Effectiveness
Block
Practice Areas
Commercial Excellence
Performance Improvement
Value Activation
Transformation
Strategy Execution
Block
Our Leaders
Performance Improvement
Block
Practice Areas
Dynamic Performance Management
Cost Optimization
Working Capital
Block
Our Leaders
Post Merger Integration
Block
Practice Areas
Carve-outs & Divestitures
M&A Synergies
Block
Our Leaders
Predictable Innovation
Block
Practice Areas
Predictable Innovation
Block
Our Leaders
Pricing & Revenue Optimization
Block
Practice Areas
SaaS Pricing
Consumer Pricing
Healthcare Services Pricing
Industrials B2B Pricing
Media & Entertainment Pricing
Medtech Pricing
Pharmaceutical Pricing and Market Access
Private Equity
Block
Practice Areas
Commercial Due Diligence
Operational Due Diligence
Portfolio Company Value Enhancement
Vendor Due Diligence
Block
Our Leaders
Procurement
Block
Practice Areas
Procurement
Block
Our Leaders
Strategy
Block
Practice Areas
Business Unit Strategy
Corporate Strategy
Growth Strategy
New Product
Shareholder Value Management
Edge Strategy®
Block
Our Leaders
Sustainability
Block
Navigating the Journey To Decarbonisation
Fuelling the Future of Aviation
Practice Areas
Sustainability
Block
Our Leaders
Leadership
Leadership
Block
Regions
Americas
Asia-Pacific
Europe
Expansion to the Middle East
About
About L.E.K.
Block
Who We Are
What We Do
What We Believe
Our Sustainability
Who We Are
Block
Get to Know Our People
Meet Our Practitioners
Learn Who Heads Our Organization
Look at All the Places We Go
Find L.E.K. In the News
What We Do
Block
Discover the L.E.K. Collaborative
The Edge Strategy framework
L.E.K. Sustainability Centre of Excellence
L.E.K. at the World Economic Forum
Our Sustainability
Block
Environmental Responsibility
Community Responsibility
Diversity and Inclusion
Pro Bono Work
Sustainability Centre of Excellence
The L.E.K. Network
Block
Discover the L.E.K. Network
Books
Block
Predictable Winners: A Handbook for Developing, Forecasting, and Launching New Products and Services
Edge Strategy: A New Mindset for Profitable Growth
Where Value Hides: A New Way to Uncover Profitable Growth For Your Business
Expectations Investing: Reading Stock Prices for Better Returns
Careers
Careers at L.E.K.
Block
Why Join L.E.K.?
Life at L.E.K.
The L.E.K. Career
Why Join L.E.K.?
Block
Who We Are
Get to Know Our People
Meet Our Practitioners
Learn Who Heads Our Organization
Look at All the Places We Go
Find L.E.K. in the News
What You'll Do
Enhanced Opportunities
Flexible Work Options
Mentorship & Coaching
Roles at L.E.K.
Training & Professional Development
What We Do
Discover L.E.K. Collaborative
Books
Edge Strategy Framework
L.E.K. Sustainability Centre of Excellence
We Are Global
International Programs
Life at L.E.K.
Block
Community Responsibility
The L.E.K. Network
Diversity and Inclusion
Environmental Responsibility
Pro Bono Work
The L.E.K. Career
Block
Enhanced Opportunities
Flexible Work Options
International Programs
Mentorship and Coaching
Roles at L.E.K.
Senior Staff Development
Training and Professional Development
Apply
Block
Why L.E.K.
Life at L.E.K.
The L.E.K. Career
Life at L.E.K. Blog
Block
Discovering a Consulting Career
Inside L.E.K.
The Recruiting Experience
Search
Search
日本語
List additional actions
English
Português
简体中文
Deutsch
医薬品・ライフサイエンス
How to Navigate the Challenging Japanese Pharma Market
藤井 礼二
Read more
Filter by
インダストリー
1
Sustainability
+
エネルギー環境事業
+
テクノロジー
+
Consumer Electronics
+
Telecommunications
+
トラベル・輸送
+
プライベート・エクイティ
+
Commercial Due Diligence
+
Portfolio Company Value Enhancement
+
Vendor Due Diligence
+
ヘルスケアサービス
+
Acute Care & Hospital
+
Diagnostic & Ancillary Provider & Service
+
Employer / Occupational Healthcare
+
Healthcare Supply Chain
+
Health Plan & Private Health Insurance
+
Homecare & Home Healthcare
+
Mental and Behavioral Health
+
Physician Practice Management
+
Post-Acute Care & Residential Care
+
Residential Aged Care & Senior Living
+
Tech-Enabled Services and Healthcare IT
+
Telehealth and Digital Transformation
+
メディア・エンターテイメント
+
Telecommunications
+
医療機器
+
Consumables & Disposables
+
Drug Delivery
+
Healthcare IT
+
Medical Equipment
+
Procedure-Specific Devices
+
医薬品・ライフサイエンス
+
Diagnostics, Tools and Personalized Medicine
+
Drug Delivery
+
コントラクトサービス
+
バイオテクノロジーと製薬
+
小売流通
+
Foodservice
+
Grocery
+
Specialty Retail
+
消費財
+
Apparel
+
Beauty & Personal Care
+
Food & Beverage
+
Food Ingredients
+
Footwear
+
Health & Wellness
+
Home Furnishings
+
Household Products
+
Pet
+
Sporting Goods
+
産業財
+
ケイパビリティ
0
Analytical Sciences
+
Artificial Intelligence
+
Edge Strategy®
+
Finding Your Edge
+
Types of Edge Strategies
+
What is Edge Strategy
+
M&A（合併買収）
+
Acquisition Screening
+
Carve-outs & Divestitures
+
Due Diligence
+
Exit Support
+
Joint Ventures and Alliances
+
M&A Synergies
+
Operational Due Diligence
+
PMI
+
Target Identification
+
Major Capital Projects Advisory
+
Operations & Supply Chain
+
Distribution
+
Logistics
+
Manufacturing
+
Planning
+
Procurement
+
Supply Chain Strategy
+
PMI
+
Predictable Innovation
+
Sustainability
+
アナリティクス&ビッグデータ
+
Advanced Analytics Enablement
+
Advanced Analytics Strategy
+
Commercial Decision Support
+
セールス・マーケティング
+
コマーシャル・エクセレンス
+
チャネル戦略
+
ブランド戦略
+
マーケティング
+
ロイヤルティとカスタマー・エクスペリエンス
+
営業力の有効性
+
市場進出とコマーシャル組織
+
顧客ターゲティングと価値提案
+
ディスラプティブ・マネージメント
+
デジタル戦略
+
Advance Digital Maturity
+
Assess Digital Potential
+
Channel Strategy
+
Create a Digital Culture
+
Customer Experience
+
Deliver Impactful Experiences
+
Digital Evaluation
+
Digital Strategy & Transformation
+
Digital Ways of Working
+
Launch and Amplify Disruptive New Businesses
+
Supply Chain and Production (Industry 4.0)
+
Unlock the Power of AI
+
バリュー・アクティベーション
+
パフォーマンス改善
+
Working Capital
+
コストの最適化
+
ダイナミック・パフォーマンス・マネジメント
+
プライベート・エクイティ
+
価格戦略
+
Consumer Pricing
+
Assortment Optimization and SKU Rationalization
+
Customer Lifetime Value Management
+
Customer Terms and Profitability
+
Price Model Evolution
+
Price Pack Architecture
+
Promotional Optimization
+
Trade Spend Optimization
+
Healthcare Services Pricing
+
Industrials B2B Pricing
+
Media & Entertainment Pricing
+
Medtech Pricing
+
Pharmaceutical Pricing and Market Access
+
SaaS Pricing
+
変革
+
Strategy Execution
+
戦略
+
Business Unit Strategy
+
Corporate Strategy
+
New Product
+
Shareholder Value Management
+
成長戦略
+
組織 & パフォーマンス
+
組織戦略
+
Organizational Design
+
Organizational Effectiveness
+
インサイト
0
スペシャルレポート
+
地域
0
アジアパシフィック
+
China
+
オーストラリア
+
シンガポール
+
日本
+
アメリカ
+
Brazil
+
United States
+
グローバル
+
ヨーロッパ
+
France
+
Germany
+
United Kingdom
+
中東
+
Clear All
L.E.K. Insights
Full text search
Search
スペシャルレポート
消費財
持続可能性を通じた価値の創造: 消費者の選択の変化を理解する
12月 11, 2024
To top
