Older adults (ages 50+) are living longer and leading more active lifestyles, often juggling career, family, community and leisure pursuits. This group craves food that is more portable and addresses key health concerns, and is redefining traditional dietary boundaries and food consumption trends.

L.E.K. Consulting’s new report outlines how food & beverage manufacturers, retailers and foodservice companies can develop and market their offerings to reach this often underserved group.