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Animal Feed Producer Seeks Growth Strategy (Video)

Background and Challenge

A leading animal feed producer engaged L.E.K. for help in developing a growth strategy and supporting initiatives. The client was looking to grow sales through its large, diverse independent dealer channel, and they needed guidance on how to meet the needs of different dealer segments effectively. Following our research with the dealers, we recommended a broad set of strategies that the client has adopted and are now on a prescriptive path to increased sales.

Approach and Recommendations