Edge Strategy: Tapping Potential at the Edge of Your Core Business with Dan McKone & Alan Lewis

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L.E.K.'s Alan Lewis and Dan McKone encourage executives to look for the enormous, untapped source of profit that exists on the edge of their core business through the sale of ancillary goods and services that actually make a customer's interaction with the business more complete. This powerful concept will give you further insight into developing and applying an Edge Strategy™ mindset.

Read more in our Executive Insights' "Edge Strategy: Tapping the Enormous Potential at the Edge of Your Core Business".