Summary
Americans’ outlook on the economy, employment and their own financial standing continues to be cautious, which is leading consumers to predict curtailed spending during the next six months. That said, L.E.K. Consulting is seeing specific consumer segments and categories that will likely outperform the rest of the market during this period.
To understand opportunities for retailers and consumer products companies, L.E.K. contacted more than 2,000 U.S. consumers in April 2011 for its sixth L.E.K. Consumer Sentiment Survey (CSS). The semiannual survey tracks consumers’ spending predictions for the next half year based on their perceptions of their personal finances and the economy.
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