Riding the Digital Health Wave: The L.E.K. Digital Excellence Framework Klaus Boehncke Guillaume Duparc Monish Rajpal Stephen Sunderland Read More
OTT and Direct-to-Consumer Services Case Study Leading US Media Conglomerate Develops DTC AVOD Strategy October 2, 2019 A leading U.S. media conglomerate was preparing a product and go-to-market strategy for its new direct-to-consumer over-the-top (OTT) offering.
Media & Entertainment Case Study Professional Sports Team Leverages L.E.K. to Develop a Go-to-Market Strategy for a Direct… March 15, 2019 A well-known U.S. professional sports team wanted to evaluate the market potential for an interactive subscription product that included exclusive live…
Media & Entertainment Case Study Media Localization Service Provider Seeks Playbook to Expand Footprint in US June 18, 2018 The U.S. has long been a leading market for the development of film, TV and, more recently, over the top TV (OTT) content that is distributed to consumers…
Media & Entertainment Case Study Leading Video Game Publisher Expands Into eSports OTT Video Network June 6, 2018 A leading American video game publisher needed a strategy to enter the eSports over-the-top (OTT) segment with a direct-to-consumer offering. The company…
Media & Entertainment Case Study US Media and Entertainment Company Pursues Growth in Three Key Segments June 5, 2018 A digitally native media and entertainment company catering to the Gen Z audience had quickly grown to be one of the leading players.
Media & Entertainment Case Study A Global Entertainment Company Explores Growth Opportunities in Digital Direct-to… May 11, 2018 Our client, a global entertainment company and leading purveyor of live content worldwide through its signature TV properties and live events, was…
Media & Entertainment Case Study Sports League Explores Growth Opportunities in Digital Direct-to-Consumer Products May 10, 2018 A major professional sports league was looking to optimize the opportunity for a direct-to-consumer (DTC) digital offering, as the digital rights to…
Media & Entertainment Case Study Keys to Building a Successful Niche Streaming Video Service May 1, 2018 Our client was a media entrepreneur with a long record of achieving creative and operational success in ethnicity-centric media, largely focused on print…
