Riding the Digital Health Wave: The L.E.K. Digital Excellence Framework Klaus Boehncke Guillaume Duparc Monish Rajpal Stephen Sunderland Read More
Direct Selling Executive Insights COVID-19 and Direct Selling — Part Two: How Industry Leaders Can Thrive Long Term June 18, 2020 COVID-19 will continue to impact the business model, consumer demand and supply chains that are central to direct selling companies.
Direct Selling Executive Insights COVID-19 and Direct Selling — Part One: How Industry Leaders Can Weather the Pandemic May 27, 2020 While the COVID-19 pandemic is affecting different industries in different ways, the direct selling industry is especially vulnerable given its reliance…
Apparel Executive Insights Holiday Season Insights: How Did Retail Apparel Promotions Perform in 2019? February 11, 2020 L.E.K. conducted a rigorous analysis of promotional activity across leading apparel retailers during the 2019 holiday shopping period (November and…
Home Furnishings Executive Insights Holiday Season Insights: How Did Home Furnishing Promotions Perform in 2019? February 11, 2020 The holiday season between Thanksgiving and Christmas was 26 days in 2019, its shortest possible length.
Retail Executive Insights How Brands Can Seize Growth as the Channel Ecosystem Changes June 17, 2019 While stores continue to be important, over 85% of consumers have used their phone to conduct research while in a store, and 43% use their phone in-store…
Consumer Services Executive Insights Total DTC: Building a Better Approach to Reach Your Consumers May 16, 2019 L.E.K. Consulting recently studied 176 representative brands across consumer goods categories, finding that almost all of them have made significant…
Digital Executive Insights Digital Strategy: Activating Against Customer Needs April 8, 2019 For brands and retailers, there’s always been an obsession with using data to improve customer relationships and to drive both engagement and conversion…
Digital Executive Insights Digital Transformation: Road Map to a Digital-First Organization March 11, 2019 With the increasing penetration of smartphones, access to low-cost networks and advances in technology, the consumer landscape is well on its way to…
Industrials Executive Insights The Strong Winds Driving Packaging Demand March 28, 2018 An uptick in new product launches, along with increased private-label/Tier 2 brand participation, is among the key trends driving brand-mix shifts in the…
Retail Executive Insights Promotional Activity in Apparel Showed No Sign of Slowing This Holiday Season February 1, 2018 Despite some recent moves to cut back on promotions, the apparel sector stayed highly aggressive over the recent holiday period.
Consumer Products Executive Insights Crossing the Digital Divide: No Brand Left Behind January 11, 2018 When news broke last spring about Amazon’s courtship of some of the world’s biggest consumer packaged goods (CPG) brands, it touched off a wave of…
Retail Executive Insights Beyond the hype: What will Amazon’s Australian entry really look like and what can… November 21, 2017 Amazon will launch its Australian platform in late 2017. In this Executive Insights, we share perspectives on the key factors and impact mitigation…
