Riding the Digital Health Wave: The L.E.K. Digital Excellence Framework Klaus Boehncke Guillaume Duparc Monish Rajpal Stephen Sunderland Read More
Consumer Products Article COVID-19 in the US: Consumer Insights for Businesses — Edition 5 December 8, 2020 This is the fifth and final installation of our COVID-19 Consumers Insights Series, which reflects the results of a recurring consumer pulse survey.
Media & Entertainment Article Bulletproof Bob vs. Doomsday Dana: US Attitudes About COVID-19 Once Things Reopen July 16, 2020 Just because entertainment venues are beginning to open, does it mean people will come?
Media & Entertainment Article US Radio Ad Outlook: COVID-19 Implications June 30, 2020 In the fourth installment of our outlook on how COVID-19 will impact the advertising industry, we analyze potential scenarios for the radio advertising…
Media & Entertainment Article US Advertising Outlook: COVID‐19 Implications June 17, 2020 As the advertising industry struggles through the COVID‐19 pandemic, questions abound about what the future holds, how deep the decline will be, and how…
OTT and Direct-to-Consumer Services Executive Insights The Streaming Landscape in a Post-COVID-19 World April 17, 2020 The expanding market for over-the-top (OTT) services continues to reshape the consumer-video landscape, putting increasing pressure on traditional pay TV…
Media & Entertainment Published Articles Hours up, dollars down: COVID-19’s impacts on the media sector to date March 27, 2020 COVID-19’s impacts on the media sector to date.
Film Video Media Companies Face a Dilemma with Consumer Behavior October 15, 2019 The second annual L.E.K. Media & Entertainment Study asked roughly 2,000 households about their entertainment choices, preferences and viewing habits.
Media & Entertainment Executive Insights 2019 Media & Entertainment Study October 7, 2019 In this Executive Insights, L.E.K. Consulting analyzes key finding from its annual Media & Entertainment study. We surveyed approximately 2,000 households…
OTT and Direct-to-Consumer Services Case Study Leading US Media Conglomerate Develops DTC AVOD Strategy October 2, 2019 A leading U.S. media conglomerate was preparing a product and go-to-market strategy for its new direct-to-consumer over-the-top (OTT) offering.
Media & Entertainment Video Technology is the Modern Showstopper in Media & Entertainment April 1, 2019 High production costs. Multi-stage distribution systems. Sticker shock from consumer pay-per-use rates. These are some of the common problems found in the…
Media & Entertainment Case Study Professional Sports Team Leverages L.E.K. to Develop a Go-to-Market Strategy for a Direct… March 15, 2019 A well-known U.S. professional sports team wanted to evaluate the market potential for an interactive subscription product that included exclusive live…
Media & Entertainment Case Study Private Equity Firm Evaluates Digital Audio Advertising Solution Provider March 10, 2019 Our client was a private equity firm looking to invest in a major digital audio advertising player that was seeing declining revenue and many near-term…
