Riding the Digital Health Wave: The L.E.K. Digital Excellence Framework Klaus Boehncke Guillaume Duparc Monish Rajpal Stephen Sunderland Read More
Consumer Products Article COVID-19 in the US: Consumer Insights for Businesses — Edition 5 December 8, 2020 This is the fifth and final installation of our COVID-19 Consumers Insights Series, which reflects the results of a recurring consumer pulse survey.
Media & Entertainment Article US Outdoor Ad Outlook: COVID-19 Implications June 22, 2020 In the second installment of our outlook on how COVID-19 will impact the advertising industry, we analyze future potential scenarios for the outdoor…
Media & Entertainment Article US Advertising Outlook: COVID‐19 Implications June 17, 2020 As the advertising industry struggles through the COVID‐19 pandemic, questions abound about what the future holds, how deep the decline will be, and how…
Media & Entertainment Published Articles Hours up, dollars down: COVID-19’s impacts on the media sector to date March 27, 2020 COVID-19’s impacts on the media sector to date.
Film Video Media Companies Face a Dilemma with Consumer Behavior October 15, 2019 The second annual L.E.K. Media & Entertainment Study asked roughly 2,000 households about their entertainment choices, preferences and viewing habits.
Media & Entertainment Executive Insights 2019 Media & Entertainment Study October 7, 2019 In this Executive Insights, L.E.K. Consulting analyzes key finding from its annual Media & Entertainment study. We surveyed approximately 2,000 households…
Consumer Services Executive Insights Total DTC: Building a Better Approach to Reach Your Consumers May 16, 2019 L.E.K. Consulting recently studied 176 representative brands across consumer goods categories, finding that almost all of them have made significant…
Media & Entertainment Video Technology is the Modern Showstopper in Media & Entertainment April 1, 2019 High production costs. Multi-stage distribution systems. Sticker shock from consumer pay-per-use rates. These are some of the common problems found in the…
Consumer Services Video Direct to Consumer: Challenges and Opportunities January 1, 2019 In this overview, Rob discusses the challenges and opportunities that come with cutting out the middleman and building relationships directly with current…
Media & Entertainment Case Study Music Giant Refreshes Digital Music Strategy by Understanding New Consumer Behaviors and… July 17, 2018 New and disruptive streaming music services have unsettled the music business. A major music company was evaluating the future of its digital music…
Media & Entertainment Case Study Media Localization Service Provider Seeks Playbook to Expand Footprint in US June 18, 2018 The U.S. has long been a leading market for the development of film, TV and, more recently, over the top TV (OTT) content that is distributed to consumers…
Media & Entertainment Case Study Leading Video Game Publisher Expands Into eSports OTT Video Network June 6, 2018 A leading American video game publisher needed a strategy to enter the eSports over-the-top (OTT) segment with a direct-to-consumer offering. The company…
