The second annual L.E.K. Media & Entertainment Study asked roughly 2,000 households about their entertainment choices, preferences and viewing habits. Of the three main findings, two confirm what many suspect — and one is a surprise. Hear Dan Schechter’s take on what it all means, including the central dilemma for media companies as they come to grips with historic shifts in consumer behavior.
From Commitment to Reality: Overcoming the Corporate Sustainability Struggle