Summary

This is the third and final report in the series, “Unlocking Digital Marketing Opportunities for the Pharmaceuticals Sector: Developing a Long-Term Approach to Digital Marketing.” This report looks at maximizing the impact of digital marketing across pharma organizations to realize the full potential of this rapidly evolving approach. The report includes:

  • Keys to developing a personalized approach to digital marketing initiatives based on the most appropriate segmentation criteria
  • How pharmaceutical organizations can achieve a range of benefits via digital marketing
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